Social Media Marketing

Social media is no longer a nice extra it is essential for all businesses and brands.

Social media is used to give your brand increased exposure and visibility, to engage and respond to existing and prospective customers and to drive more targeted traffic to your website.

Social Media Management

When looking at a social media marketing strategy we look at four key areas that make up a comprehensive and fully rounded social media strategy. It is not all about selling on social media although that is important.

Social Listening

You need to be listening and monitoring what your customers are saying about you and your brand on social media. You then need to be responding and engaging with your audience. This is now considered an essential part of customer service and brand protection.

Social Influencing

You business and brand needs to be establishing itself as an authority in social media. You should be putting out content that is of use and interest to your customers.

Social Networking

You company should be finding and associating itself with know individuals and brands who are authorities in your industry on the social web.

Social Selling

Social selling is all about generating leads and sales from existing customers and prospects on social media. This is one area a number of business focus on only at the expensive of the other three parts. You will have more success at social selling if you include the other key elements of a social media strategy.

Who To Target?

Key to a social media strategy is targeting the right people. To start the process we will build up a customer avatar of your ideal customer. We look at their “pain” what is troubling them and where they want to be. We will look at who influences them. Where they got for information, where they hang out and other vital information about your ideal customer.

Which social media to use?

This will very much depend on your business and were your ideal customer “hangs out”. Different types of social media have different demographics and different ways people interact with content.

Your Social Media Plan Could Include:


This is often the best place to start a social media strategy and is a good place for consumer businesses and local businesses. It has the largest social media audience. It can be competitive but works well with the right content.

Paid advertising on Facebook is a great way to generate new leads and works well for a lot of businesses. This is because of the refined targeting on Facebook. You can target customers within a geographic area of your business e.g 2 miles.

You can target people based on the income, age, likes and preferences and more. It is a very sophisticated highly targeted marking channel when used properly and can produce fantastic results. They key is in the right content, message and targeting.

You can use FaceBook to “retarget” your website visitors. This is an incredibly powerful technique to bring visitors back to your website and convert them into customers. If you are not doing this a lot of businesses are and you are at a severe competitive disadvantage. Contact us to discuss this in more detail.


This works well for products or brands that are very visual. You need the right mix of content and marketing to tell the story of business or brand to make this work effectively.

As Instagram is owned by Facebook it has the same highly targeted advertising options.


YouTube is the second biggest search engine and often ranks well in Google. This works well for general content, education content such as “How to Videos” etc.

YouTube represents a good chance to rank and gain additional visibility for relevant keywords to get your brand more exposure.

If you are not using YouTube you are missing out on a lot of potential leads and customers.


This tends to work best for business to business marketing. There are various techniques that can be used to improve your profile and make you an authority figure in your area of expertise.

LinkedIn also has paid advertising. This can be expensive and competitive but it does depend on your business and how you target your advertising.

Other social media platforms you might consider are TikTok, Pinterest, Snapchat, Periscope and others. The best social media channels to target will be determined by were your customer are hanging out and interacting.

Contact us to discuss the most suitable social media strategy for your business.

Case Studies

These are just some results we have achieved for our clients

  • Increased leads by 316% and reduced cost per lead by 302%

  • Increased a page conversion rate by 165%

  • Generated leads at 700% less than clients expected cost

  • Increase impression share by 72%

Read these case studies and many more at the link below

Marketing Qualifications And Accreditations

Marketing Strategy Accreditations and qualifications



David K
"Quentin is a seasoned digital marketer who specifically helped us in the development of a B2B consulting project. 

He has given us some excellent directions to move in the testing and development of our new program that none of us had even thought of before. 

His help has proven very insightful." David K.

Jonathan S

"Quentin led us through his time-tested step-by-step framework for growing our business. 

It was eye-opening as he uncovered basic planning and implementation steps missing in our business plan. 

Quentin's expertise can help any business develop and implement a concrete action plan for predictable growth quarter after quarter. 

It would be a pleasure to have his help on future projects." Jonathan S.

David K

"Quentin is a really straight talking, smart marketer with extensive experience in many different Ad Networks. 

 He is a great choice if you need to discuss your options at length, brainstorm, and decide on the best strategic direction. 

 He always has time for these important discussions and has a deep understanding of the optics needed for success." Neil P.


Shari M

"I recommend Quentin for his solid strategy for executing growth in set stages-so you are doing the right thing at the right time. 

His understanding of the strategy behind the framework is in-depth and will save you so much time and money as you scale.

Quentin will make sure all the elements of success (strategy, copywriting, offer and retargeting) are in place for the best growth on the platform you want." Shari M.

Zoltan K.

"Quentin’s AdSkills and Digital Marketer Partner Certifications are well deserved. 

He understands not only the media buying side of things but as well as the business growth, strategy and system part too. 

I have recently completed one of his training called the “30 Day Business Growth Blueprint” in which he outlines the core steps of creating a predictable & scalable customer acquisition system for your business. 

In addition to the great tips & strategies he gives away his worksheets so you can track and measure your progress along the way. Quentin stresses the idea of: “You got to commit” - I can’t agree more with him. 

After completing his course I walked away with a clear and simple action plan on how to grow my freelance business. 

Thanks Quentin!" Zoltan K.


Sébastien S

"Quentin is really good and helped us to focus on a clear sales management system. 

His method organises our marketing plan and can be suited for any type of company. 

He knows his stuff and I recommend him." Sébastien S.




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