Email marketing is the fastest and most effective way to increase the Life Time Value of your customers (LTV) and convert more leads into sales.
Email is the channel generating the highest ROI for marketers (source: VentureBeat).
For every $1 spent on email marketing, the average return on investment is $44.25 (source: ExactTarget).
Email marketing yields an average 4,300% return on investment for businesses (source:Direct Marketing Association).
As paid traffic gets more expensive so does customer acquisition. You need to be capturing customers and potential customers email address so that you can market to them.
You website should be designed to capture email addresses. It is much easier to capture an email address in exchange for something of value such as a free check list than it is to make a sale to someone who does not know your brand or business.
You should be building up a relationship with your potential customers so that they get to know, like and trust you. Once you have established that relationship you can look at selling relevant products or services to that lead.
As well as a great way to generate new sales, email marketing, is an incredibly powerful way to generate sales from existing customers and increase their life time value. The higher your customer life time value the more you can afford to spend on new customer acquisition. If you can spend more than your competitors you can dominate your market or niche.
Typically it can cost up to five times more to acquire a new customer than to sell to an existing customer.
We build automated email marketing sequences using proven sequences and copy to convert leads into sales and sell more to your existing customers by building a relationship of trust and credibility.
It is a cliche but the money really is in the list. Any email list you own as a business asset that you can continue to market to. Any social media assets you may have you do not own and can disappear over night even through no fault of your own.
If you are not email marketing you should be!
We do not use any spam tactics and follow all relevant email marketing legislation.
Contact us to discuss how we can build an email marketing system for your business.
These are just some results we have achieved for our clients
Increased leads by 316% and reduced cost per lead by 302%
Increased a page conversion rate by 165%
Generated leads at 700% less than clients expected cost
Increase impression share by 72%
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